Harleen Kaur
Director, Adzmode | Digital Growth & Generative AI Strategist
Expertise: Generative Engine Optimisation (GEO), Performance Marketing, and AI Content Strategy.
Education:
Core Certifications:
Recent Articles
What Is Answer Engine Optimization (AEO) and Why It Matters?
Answer Engine Optimization (AEO) is the practice of structuring content [...]
How to Achieve Hyper-Personalization at Scale Using AI?
Achieving hyper-personalization at scale using AI requires four connected layers [...]
The Rise of AEO: How to Rank in ChatGPT and Google AI Overviews
reflects a basic shift in how people search: fewer typed keywords, more full questions, and answers delivered inside the AI interface itself rather than on a website the user has to click through to reach.
Performance Marketing vs. Brand Building: Finding the B2B Balance
Confused between performance marketing vs. brand building for your B2B pipeline? Learn how to balance both for cost-efficient lead generation.
The ROI of Automated Lead Nurturing Services for Entrepreneurs
See how automated lead nurturing services for entrepreneurs cut cost per lead, shorten sales cycles, and outperform hiring more reps.
Best Social Media Advertising Services for Local Brands
Struggling to get noticed locally? Discover how social media advertising services for local brands drive real footfall, leads, and sales.
