Harleen Kaur
Director, Adzmode | Digital Growth & Generative AI Strategist
Expertise: Generative Engine Optimisation (GEO), Performance Marketing, and AI Content Strategy.
Education:
Core Certifications:
Recent Articles
Answer Engine Optimization Services in India: What to Look For
If you're a business owner evaluating answer engine optimization services in India, the core question isn't "does this agency know AI" — it's "can this agency make my content extractable, verifiable, and citable, not just rankable."
AEO vs GEO vs SEO: Understanding the Differences
AEO vs GEO vs SEO comes down to where you [...]
AEO vs SEO: Key Differences Every Marketer Should Know
AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are [...]
What Is Answer Engine Optimization (AEO) and Why It Matters?
Answer Engine Optimization (AEO) is the practice of structuring content [...]
How to Achieve Hyper-Personalization at Scale Using AI?
Achieving hyper-personalization at scale using AI requires four connected layers [...]
The Rise of AEO: How to Rank in ChatGPT and Google AI Overviews
reflects a basic shift in how people search: fewer typed keywords, more full questions, and answers delivered inside the AI interface itself rather than on a website the user has to click through to reach.
